Potential Cosway Store Keramat Mall
This is the detailed Analysis for the purpose of establishing the potential of the Proposed Cosway Store in Keramat Mall, Kampung Datuk Keramat, Kuala Lumpur.
Section 1 Basic Information for The Proposed Cosway Store
The basic information about the shoplots are listed below:
Lot GB117 and GB118, First Floor,
Keramat Mall, Jalan Datuk Keramat, Kampung Datuk Keramat, 54000 Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia
Shoplot Floor Areas
Shop Dimension: 8 ft X 12 ft
Shop Area: 96 sq. ft.
Shop Dimension: 8 ft X 12 ft
Shop Area: 96 sq. ft.
Total Shop Area: 192 sq. ft.
Monthly Shop Rental
GB117: RM 280.00
GB118: RM 280.00
Total Rental per month: RM 560.00
Rental Rate: RM 2.92 per sq. ft.
View of Kuala Lumpur City Centre from the Damai LRT Station which is connected to Keramat Mall by overhead bridge.
You can see that Keramat Mall is so close to the city centre and it's well connected with the city rail networks.
The 2 shoplots for the proposed Cosway Store, Keramat Mall. They are located at first floor of the mall.
Section 2 Retail Location Analysis for The Proposed Cosway Store
Retail Location Advantages for The Proposed Cosway Store
These locational factors contributed to the retail location advantages of the Proposed Cosway Store:
1. UTC Keramat Mall
The UTC Keramat Mall is a major “Anchor Tenant” to the mall for traffic generation.
The government established in 2015 the UTC Keramat Mall with the following Government Agencies:
Malaysian Road Transport Department (JPJ)
Jabatan Imigresen Malaysia
National Registration Department
Royal Malaysian Police
Majlis Agama Islam Wilayah Persekutuan (MAIWP)
Kedai Rakyat 1Malaysia
Kuala Lumpur Community Library
Children Cafe and Play Area.
These agencies would generate good traffic to the mall. The operating hours of these agencies are from 8.30 am to 9.30 pm, which is very convenient for the public.
The other UTC in Kuala Lumpur are the UTC Pudu Sentral and UTC Sentul.
2. Damai LRT Station
The Damai LRT Station of the Kelana Jaya Line is located just adjacent to the Keramat Mall. It is connected by a overhead bridge that connect directly to the mall.
Thus the Keramat Mall is conveniently accessible by the interconnected networks of the LRT and Monorail of the Klang Valley. Very soon the MRT would be connected to the huge transport networks.
The easily and conveniently accessible location of the Keramat Mall made possible by the transportation networks would have good advantages to generate good traffic to the mall.
4. Ampang-Kuala Lumpur Elevated Highway (AKLEH)
The Keramat Mall is connected to the this critical central Kuala Lumpur highway AKLEH, linking to many residential areas to the city centre.
This advantage of good accessibility made the mall well connected.
5. Location of other Cosway Stores in relation to Keramat Mall.
As the map indicated, the location of other Cosway Stores are not near to the Keramat Mall. This is good factor.
The well connected transport networks and the elevated highway would make the proposed Cosway Store reaches a very widely coverage of potential shoppers for Cosway products.
6. Relocation of Datuk Keramat Market
Although the current Datukk Keramat Market has not relocated as planned to this mall due to some complicated reasons, the future may see the actual relocation.
When this happened, then the Keramat Mall would have substantial added traffic.
7. The Huge Built up Areas of Keramat Mall
Although the current occupancy rate is about 50%, in the future, when more favourable factors are added, ther eis a good possibility of higher occupancy rate. Then it would be good for the mall.
8. Future UTC Keramat Mall Expansion
The government may allocate more agencies there and this would generate additional traffic.
The Damai LRT Station is situated on the right side and is just in front of the Keramat Mall
The UTC Keramat Mall, Kuala Lumpur. This is a huge Traffic Magnet.
The Keramat Mall is connected directly to the Damai LRT Station of the Kelana Jaya Line by overhead bridge.
The Keramat Mall with its adjacent Damai LRT Station, is well connected with the Klang Valley Rail Networks.
The Keramat Mall would have huge boost with traffic if the relocation of the exixiting Keramat Market is realized.
Section 3: Retail Location Disadvantages of The Keramat Mall
These retail location disadvantages of the Keramat Mall would have effect on the viability of the Proposed Cosway shop.
1. Lack of “Anchor Tenant” for Prime Shopping
There is no major anchor tenants like reputable departmental store and supermarket. These 2 categories of prime tenants are critical to the success of any shopping centre as they are the key player to generate shopping traffic.
2. Lack of Good Tenant Mix.
Currently the tenant mix is very poor. A good variety of different categories of shops are critical to the success of the mall.
There are no top reputable branded stores there.
3. Serious Disadvantageous Location of The Proposed Cosway Store
The proposed Cosway Store is located at the first floor in a building group that has the worst performing tenant mix of the whole mall.
Its location on the first floor is detached from the UG floor of the UTC Keramat Mall. It is not in the same level of the traffic route from the LRT station to the UTC Keramat Mall.
Section 4: Feasibility of The Proposed Cosway Store
From the analysis of the Section 2 and 3, I intuitively and analytically concluded that the Proposed Cosway Store at your location is not viable.
You would not have sufficient traffic to make the Cosway Store workable.
The Cosway Store Sales Target is 15X the rental rate.
The Monthly Sales Target would be
Rm 560.00X15=Rm 8,400
The 10% sales commission is 10% of RM8,400=RM 840.
Section 5: Creative Solutions
From the analysis of the advantages and disadvantages of the location of these 2 shoplots of GB117 and GB118, it is not feasible to operate the Cosway Store there.
However, if we can creatively think about other solutions, we could have the Cosway Store in one of these locations stated below.
These locations can make the Cosway Store workable.
2 Ways To Secure These Locations
1. Negotiate with the current leasers of the better shoplots about the taking over of the leases from DBKL.
2. For Kedai Rakyat 1Malaysia, you can talk to the owner to sublet a portion of the shoplot to operate your Cosway Store in Store concept.
Shoplots with Good Locations
1. 1Rakyat Malaysia Grocery Shop
You can propose the Cosway Store in Store Concept (Leader Center Concept) within a section of 1Rakyat Malaysia Grocery Store.
This is the best proposal. All visitors to the UTC Keramat Mall would be able to see the proposed Cosway Store in this prime location.
2. Shoplots in Level UG that are located along access route from the LRT station to UTC Keramat Mall.
These shoplots GB78, GB79, GB80 and few others that are located along the access routes are viable locations to be secured if possible.
These are second best locations.
3. Shoplots in Level UG, located to the other end of UTC Keramat Mall.
These shoplots are at the opposite end of the access route as stated in item 2.
The best choice is the existing Photostat Shop at MS112.
These are the third best locations.
The central court space of the UTC Keramat Mall. You can rent a space to do your promotion there. I saw a Herbalife Independent Distributor operating her promotion there.
Kedai Rakyat 1Malaysia is situated right inside the UTC Keramat Mall. A Cosway Store in Store would be perfect inside here.
These shops on Level UG are located along the route from LRT station direct to UTC Keramat Mall. These shops are perfect for Cosway Store.
These shops on Level UG are located next to UTC Keramat Mall although they are not on the route from the LRT Station to UTC Keramat Mall. These shops are potential Cosway Store.
This shop on Level UG are immediately located next to UTC Keramat Mall although they are not on the route from the LRT Station to UTC Keramat Mall. This shop can be potential Cosway Store.
Section 6: Summary of The Proposed Cosway Store
The Proposed Cosway Store at the proposed location is not viable because:
a. The Keramat Mall is poorly performing as a shopping centre.
b. This low performance would not generate sufficient traffic to
the mall and therefore your proposed Cosway Store would not have traffic.
c. The only workable main traffic generator is the UTC Keramat Mall.
The shops at Level UG along the route from the Damai LRT Station to the UTC Keramat Mall would have a better chance of making the proposed Cosway Store viable.
You shops at another higher level of Tingkat 1 are not located in this critical route.
Section 7: The Wealth Building Way
You can possibly secured the alternative and better locations with the methods mentioned in Section 5.
Another creative way to secure the benefits of these alternative shoplots is the wealth building way.
The wealth building way is to build The Cosway MLM Biz by having these leasers to operate Cosway Stores.
1. You can make a bold decision to build the Cosway MLM Biz.
2. You can build a network of Cosway members who operate Cosway Stores, each with big monthly sales volumes.
3. We then can talk to the current leasers of the better lots about the opening of Cosway Stores and become your Cosway downlines.
4. If they eventually operate the Cosway Stores, they would be your downlines in Cosway, each with a good sales volumes and your overriding bonuses would be good.
The Exponential Business Growth of Network Marketing Diagram.
The Linear Business Growth of Franchising Diagram.
The Business Model of Franchising vs Network Marketing.
Section 8: Expanding The Wealth
From this analysis of the Proposed Cosway Stores in Keramat Mall, I discover that locating future Cosway Stores in many of the UTC centres in Malaysia would be a great idea to explore.
Are you keen to expand on this wealth building idea by building a solid network of Cosway downlines who operate these Cosway Stores in UTC Centres in all parts of Malaysia?
If you are keen, we can discuss further.
Grab The Opportunity When You Are At The Right Time and Place.
The UTC Centres in Malaysia.
The Specialness of Cosway MLM Business Model
The MLM Biz Model of Cosway is surprisingly very unique, unlike any of the convectional MLM companies.
There are many special business boosting packaging.
One of the most outstanding one is the widespread presence of the many Cosway Stores throughout the whole of Malaysia.
Imagine if you developed a huge MLM network of downlines who operate Cosway Stores, the overriding bonuses would be huge.
To feel about the widespread of Cosway Stores, please look at the full list of Cosway Stores in Malaysia in the sheets below.
The Location Map of Keramat Mall and Cosway Stores in Kuala Lumpur.
Some of the names stated here are pseudonyms. Their actual names have been concealed for privacy reasons.
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